Top 5 Internet-related Crisis Management Tips

  

Top 5 Internet-related Crisis Management Tips - Top 5 Web-Related Crisis Handlement Tips By Jonathan Bernstein On January 4, 1994, I launched what was then known as Bernstein Communications, which evolved into Bernstein Crisis Deal withment (BCM) about eight years later. My consultancy has been inside the fortunate position of being a surfboard riding a wave called "the Net," as I entered PR already a geek and was able to use that experience to enhance the visibility of BCM and to help my clients be efficiently reactive or proactive by way of on the Internet communications. So, within the tradition of some non-Western cultures, I'd like to give you a gift on the occasion of my company's 14th birthday. The following are the top 5 Web-related actions any organization must take, in my opinion, to effectively prevent and/or Handle crises: 1. Be Prepared to Manage Crises 24/7 I have had far more than a few clients whose culture assumes that work is done during daylight hours on weekdays. The Internet, on the other hand, never sleeps - and neither do the newshounds who feed it. nearly every media outlet has a website, in addition to its print or broadcast operation, and some media are strictly online operations. The hunger for news just isn't restricted to their time zones or even to their countries of origin. Recently, for example, a situation that would have only been news in Canada, if it had happened 10 or even 5 years ago, quickly appeared in a Russian publication. How do I know that? simply since I collect intelligence - in real time - related to my clients. Your crisis Deal withment team members, especially anyone responsible for communication, must be available 24/7. 2. Collect Intelligence I've said prior to that the Web is much like the well-known song "Alice's Restaurant," exactly where you'll be able to get anything you want (except on the Net you could too probably get Alice, I'm afraid). Your critics, competitors and (If you come into the public eye) the media can and will read quitething they can f ... [ Read More Top 5 Internet-related Crisis Management Tips ]

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